I AM LEGEND | WARNER BROTHERS
POST APOCALYPTIC NEW YORK CITY

 I AM LEGEND involved designing a fully immersive post-apocalyptic New York — a cohesive visual system that maintained authenticity and narrative clarity across multiple locations, departments, and fabrication methods. I developed visual guidelines that coordinated art direction, construction, VFX, and legal teams to transform existing spaces into a believable, lived-in world.

PROCESS NOTE: These are original 2006–2007 visual development assets, revisited and updated for presentation using contemporary creative workflows. A more refined approach to atmosphere, lighting, and environmental cohesion allowed me to bring the work into alignment with current visual standards, while preserving the original concepts, compositions, and graphic systems.

TIMES SQUARE DETAIL: The Batman vs. Superman logo in the Times Square concept appears as a background Easter egg — a nod to one of our producers who had worked on an earlier, stalled version of the crossover. This piece of speculative in-world branding later echoed the official marketing for the eventual film nearly a decade later, becoming a fan-favorite detail.

BRAND CAMPAIGNS: The Palm Treo smartphone and Ford Interceptor advertisements were designed as near-future product campaigns — ads that would have existed after our 2006-2007 production but before the fictional outbreak, grounding the apocalypse in a recognizable yet slightly advanced timeline.

SPECULATIVE ENTERTAINMENT MARKETING: The Shibumi film poster and Montmartre Broadway production poster were designed to feel like authentic entertainment properties, contributing to the sense of New York as a thriving cultural center before collapse.

BRAND IDENTITY IN PHYSICAL SPACE — Midtown Manhattan Ford Dealership: Creating a convincing façade required adapting Ford’s brand guidelines to an existing Manhattan art gallery while preserving architectural authenticity.

THE SYSTEM: Ford’s visual identity was adapted to the building’s structure, bridging the real location with designed elements to create a seamless environment.
THE TECHNICAL: I coordinated with design and stunt teams to map structural elements, ensuring that the Mustang could crash through the showroom window safely while maintaining visual continuity.

VFX COORDINATION & VISUAL DIRECTION: Annotated production frame providing detailed specifications for VFX enhancements. These marked-up references ensured alignment between practical photography and digital augmentation, guiding the addition of overgrowth, debris, atmospheric effects, and environmental decay.

VISUAL DEVELOPMENT | PRODUCTION COORDINATION: ​I created detailed concept illustrations for the Flatiron District that served as visual reference across departments, helping align construction, VFX, and art direction throughout production.

ENVIRONMENTAL STORYTELLING: I developed concept art and graphics for the Tower Dream Sequence, Christmas Apartment, and Neville’s House and Lab — shaping space around narrative tone and character backstory.

CHRISTMAS APARTMENT: A study in environmental narrative design. Every newspaper clipping, notice, and sign was created to communicate panic and evacuation through layered detail rather than exposition.

NEVILLE'S KITCHEN & LAB

THE TIME WARNER CENTER

LEGACY WORK: This section revisits my original creature designs through a modern lens. The anatomy, expression, facial structure, and lighting stem from original maquettes, re-explored using AI-assisted rendering techniques to examine how legacy concepts can evolve without losing their human foundation.